EASTWINGATE’S Management
Ms. Vivienne Mao
Vivienne Mao was born in the People’s Republic of China and received her Executive MBA degree from the Washington University Olin School of Business in 2003. In 1995 she graduated from Yokohama National University with a Master’s Degree in Telecommunications Engineering (ME). She obtained her bachelor’s degree in Electronic Engineering in 1989 from the Shanghai University of Industrial Technology, with a major in Automation. From 1994 to 2004 she worked for Ericsson China, in her last function as Programme Director. Throughout her career Ms. Mao has demonstrated her ability to manage large-scale, complex projects. Ms. Mao’s main areas of focus at EASTWINGATE include:
- Confirming customer need for advisory services
- Supervising the execution of consulting projects
- Supporting company acquisitions, including:
Human Resources Industry: Acquisition of Talent Co Ltd (HR Recruitment and Staffing) for Randstad Holding
Shipping Industry: Joint-Venture between Shanghai Shipping and Research Institute And Marin (Netherlands), 2009
Mr. Ari G. van der Steenhoven
Mr. A.G (Ari) van der Steenhoven was born in Holland and moved to Australia in 1962, where he graduated from the University of New South Wales with a M.Sc.Eng in Industrial Engineering.
In 1992 he moved to Shanghai as a result of his appointment as DSM’s Chief Representative in China and began his China career by setting up a number of sales offices followed by the consolidation of JVs.
From 2004, Mr. A.G.van der Steenhoven has been one of the prime enabling movers for the establishment of multiple Joint Ventures [JVs] in China and company acquisitions (25), some of which are listed below:
Chemical
- Joint-Venture Jiangnan Mould – DSM for compounding PP and PA compounds. Capacity 20,000 MT. Equity 40-60% in 1995. Complete acquisition in 1998.
- Joint-Venture Sinopec – DSM for Caprolactam (100,000 MT capacity). Equity 40/60% in 1997.
- Joint-Venture Sinopec – DSM for Polyester resin (30,000 MT capacity). Equity 50/50 in 1998. Changed equity to 25/75% in 2002.
- Joint-Venture Nylon 6 Fiber Xinhui-Meida – DSM (60,000 MT capacity). Equity 75/25% in 2005.
Acquisition of Roche Intermediates, Shanghai, 2004.
Human Resources
- Acquisition of Talent Co Ltd (HR Recruitment and Staffing) for Randstad Holding, 70%.
Shipping
- Joint-Venture between Shanghai Shipping and Research Institute And Marin (Netherlands), 2009.
These JV’s and other Wholly Foreign Owned Enterprises set up during his management of DSM in China have been operating successfully.
Mr. Erik J. Schoevers
Mr. Erik J. Schoevers was born in Holland and received his MBA in economics from the University of Groningen in 1990. After his studies he joined Procter & Gamble from 1990-1996 where he worked as Marketeer for detergent brands and later became Marketing Manager Personal Skin Care Benelux. End 1996 he moved to Indonesia to lead the Food Division of Bakrie & Brothers, one of Indonesia’s largest listed companies.
Start 1999 Mr. Erik J. Schoevers joined Heineken, first as Commercial Director Indonesia followed by Regional Commercial Director for Asia Pacific where he also set-up new JVs and acquisitions of local brewery groups. As CEO he later managed several Heineken operations in Central Europe and joined Wharton where he finished the Advanced Management Program. He left Heineken in 2007 to join Berli Jucker, one of the largest business enterprises in Thailand. Mr. Erik J. Schoevers was in charge of the International business as Senior Vice President and later formed his own Consultancy Firm to address the upcoming business opportunities with focus on South East Asia. Mr. Erik J. Schoevers joined as Partner EASTWINGATE and his main focus include:
- Strategic Advice and Merger & Acquisitions in South East Asia
- Key focus on Myanmar with a Team of qualified Burmese Consultants
- Turnaround Management of existing enterprises
- Larger assignments in Asia, including China


